This award winning salon has not one, but two full service Styling Studios within the greater South Carolina area. To create a strong, yet elegant and graceful presence among highly competitive marketplace of South Carolina’s East coast, I worked closely with owner Kathy Marcus. Kathy’s inspiration for opening her Myrtle Beach studio was a Swiss foreign exchange student named Jonas Marc Steffen. With this in mind I created a brand for Kathy’s studios that was both strong and stylish. The typeface I chosen has a hint of masculinity while maintaining an elegant professional feel. Centering on a rich, black field reinforces the salons refine sophistication.