Smart Mill

SmartMill is a revolutionary pepper grinder that dials the precise size of pepper corn released from it’s patented pepper mill base. Lifetime Brands, Inc. wanted a logo which incorporated this element. Using the unique design of the pepper mill opening, I was able to create logo that achieves the clients goal. The change of color around the logo as well as the contrast of Light and heavy font face enforces the strong degree of sizes achieved by the pepper grinder.